Description

Beauty of Joseon Glow Deep Serum Rice + Arbutin is a popular Korean face serum designed to target dullness, dark spots, uneven skin tone, and dehydration. Formulated with rice bran water and 2% alpha arbutin, this lightweight serum helps brighten the skin while maintaining hydration and supporting a healthy skin barrier. The watery texture absorbs quickly without feeling greasy, making it suitable for oily, combination, and sensitive skin types. It is widely loved for giving a soft “glass skin” glow and works well in both morning and nighttime skincare routines.

Pros

• Lightweight and non-sticky texture
• Helps brighten dull and uneven skin tone
• Supports fading post-acne marks and pigmentation
• Hydrating formula with rice bran water
• Fragrance-free and alcohol-free formula
• Suitable for sensitive skin according to many users
• Layers well under moisturizer and sunscreen

Cons

• Brightening results may take several weeks

Key Ingredients

• Rice Bran Water (68%+)
• Alpha Arbutin (2%)
• Niacinamide
• Panthenol (Vitamin B5)
• Glycerin
• Jojoba Esters

Why It’s Trending in India

• Korean skincare and “glass skin” trends are booming
• Lightweight texture suits humid Indian weather
• Popular for glow and pigmentation-focused routines
• Viral on TikTok, Instagram, and YouTube skincare content
• Recommended in many K-beauty serum lists by beauty editors

Best For

• Dull skin
• Mild pigmentation and acne marks
• Dehydrated skin
• Sensitive and combination skin
• Daily glow-boosting skincare routines